Tucked away in the beautiful Western Cape of South Africa, the Ceres valley provides the perfect conditions to nurture the freshest fruit. Picked only when ripened to mouthwateringly plump perfection, the fruit is then made into delicious and nutrient-rich fruit juice. We were awarded the opportunity to design an advertisement campaign for Ceres Fruit Juice. The campaign stars a competition to win a family-fun vacation to the breathtaking valley. The tagline is "Get your creative juices flowing and win with Ceres". Contestants are to share a delicious masterpiece that they whipped up using any of the Ceres juices. This is effective in creating fond memories with our brand. It also increases our social media engagement. Both of these are beneficial to sales! Our target audience consists of families of all ages. Although, the younger viewers stand to have the most fun! Our adverts were designed to reflect these happy feelings, we used bright colours to illustrate the sunny valley filled with fruity goodness. To draw further attention to the campaign and our product, we combined mediums and added a Ceres juice box that pours out into a waterfall.
