Upon receiving this project and reading more about Girls and Boys Town (a national non-profit organisation whose goal is to heal the broken hearts of children harmed by the trauma of the world's physical and emotional abuse), we found ourselves imagining typical call-for-help campaigns, where children and victims are shown in a way that appeals to the viewer's sense of empathy- in a way that shines a spotlight on their unfortunate circumstances. This approach is often dehumanizing and unfair to those suffering. Our aim was to therefore create a campaign that is more encouraging and positive. Although we wanted this for the campaign, we recognize that we are dealing with a serious issue, hence we also aimed to maintain a level of clarity. This is also appropriate for our target audience which includes all those who can volunteer or donate. Thus, those from the ages of 18 to 40 years old. (Within our target audience, the younger are more likely to volunteer and the older are more likely to donate.) To achieve our intended vision, we used bright colours, fun illustrations and inspiring quotes. Our social media posts highlight Mandela, Women’s and Heritage day. Other posts serve as informative and promotional posts to encourage our viewers to donate or volunteer. We also created a story to inform our viewers of when we’re going live to stream our various fundraisers. We based our social media calendar on when the best time to post is. Aside from social media, we created (an animated) billboard and a fundraising stand. We also created thank-you gifts for our volunteers. Lastly, we did our best to maintain the same feel throughout my campaign.
