Green Life's Moringa drink is a low carbonated drink flavoured with either hibiscus, blueberry or lemon. The functional drink is high in multivitamins and minerals. Moreover, it is a healthy drink that can be consumed on the go. Green Life's Moringa drink helps to protect against heart diseases, anaemia and cancer, it also improves our immunity. Despite it’s wealth of benefits, their packaging lacked visual appeal. Our goal was to revive it by creating packaging that is both attractive and informative. By matching the outside with the inside, we hope to achieve an increase in sales.
Moringa drink is not a common product, therefor, we think that it has prestigious potential. Upon receiving this project, our creative concept was one that embodied prestigious design. We intended for our look and feel to be old-school, Babylon-garden-like, and classy. We set out to achieve this by experimenting with a combination of black & white and colours; and with a combination of mediums, namely, digital (Illustrator) and traditional (watercolour). However, after experimenting, we chose a style that is brighter and more inviting, yet still classy. (Hence our logo)
To achieve this, we still used a combination of mediums, we painted each illustration using watercolours before scanning them in and image tracing them in illustrator. The results were beautifully textured and detailed. Throughout our designs, we used a designer typeface that contributes to the classiness of our brand. To match our classy creative concept, we chose to use the Latin word For Botanique, Botanica, as our new name. While maintaining our chosen theme, we awarded each flavour it’s own illustration and colour. The boarders, archers and typography also contribute to achieving a classy look.
For the final product, we chose to use an eco-friendly and beautifully textured, cardboard/carton. (Following a rectangular shape). Lastly, our target market includes those who live a healthy lifestyle and those who suffer from immune deficiency systems. It is a healthy drink that can be enjoyed on the go. It is appropriate for young and old adults alike. It can be marketed through fitness influencers on social media, at different gyms and even in fitness or lifestyle magazines.
